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Sucesores de Blas Palomares was established in 1911, then, in the first half of the 20th Century, “La Llave” was registered, which is now the company’s most emblematic brand.

+34 965 600 282

Legal Notice

HomeLegal Notice


This Legal Notice regulates the use of this website, created by SUCESORES DE BLAS PALOMARES S.L. (“AZAFRANES LA LLAVE”), Tax ID Code:

Accessing this website implies the awareness of and agreement to the following terms and conditions and attributes the status of user of the portal. Accessing it implies unconditional agreement. In the event that the user does not agree with the clauses laid out in this Legal Notice, they must refrain from accessing and/or using the services and/or content available on the website, and must proceed to leave it.

Using the Website attributes the status of User and implies full and unconditional agreement to each and every one of the provisions included both in this Legal Notice and in the General Terms and Conditions or Specific Terms of Use, which are applicable whenever the User accesses the website. Therefore, if the User does not agree with any of the conditions established herein, they must not use/access this Website.


Domain name:

It is registered in the name of SUCESORES DE BLAS PALOMARES S.L. (“AZAFRANES LA LLAVE”), domiciled at Av. Jesús Navarro Jover nº 19. Novelda (Alicante)-Spain.
Post Code 03660.
The Customer Service telephone number is (+34) 965600282 and the general email address is:


The content and services included and offered on this website are not intended for individuals who reside in jurisdictions where they are not authorised. This website only consists of the pages that appear on the sitemap. The user accesses this website voluntarily. Accessing and browsing on this website implies that the user agrees to and is aware of the legal warnings, conditions and terms of use contained herein. Mere access to the website does not imply the establishment of any type of commercial relationship between SUCESORES DE BLAS PALOMARES S.L. and the user of the portal.
The Legal Notice and/or the Terms of Service of SUCESORES DE BLAS PALOMARES S.L. established for the services provided via this website may undergo modifications of any kind when deemed appropriate by SUCESORES DE BLAS PALOMARES S.L. or in order to adapt to future legislative and technological changes. These modifications shall be duly notified and shall be valid as of their publication on this website, unless stated otherwise. Consequently, the user must read this Legal Notice carefully each time they set out to use the Portal, since it may undergo modifications.


The purpose of the website of SUCESORES DE BLAS PALOMARES S.L. is to advertise its products and offer certain services to users subject to the terms and conditions indicated on this website. The user must read the conditions applied to each service carefully. Under no circumstances shall they be exempt, unless explicitly stated otherwise, from compliance with what is laid out in the Legal Notices and the General Contracting Conditions for Online Sales.


SUCESORES DE BLAS PALOMARES S.L. (hereinafter “the company”), makes every effort to prevent errors in the content published on the website. All content offered via the website of which the company is the owner or responsible party is up to date. The company reserves the right to modify the content at any time. The company does not take responsibility for any consequences that may derive from content errors that may appear on these websites that are made available or published.

Similarly, it is prohibited for the users to include and communicate content that is false or inaccurate and that misleads or may mislead other users or company staff, in particular content that is protected by any industrial or intellectual property rights that belong to third parties without authorisation from the rights holder, content that undermines or damages the reputation or credit of the company, or content considered to be an instance of illegal, misleading, or unfair publicity.

The company does not guarantee the veracity, accuracy, exhaustiveness, and up-to-date nature of the Content. The company disclaims, as far as the law allows, any liability for damages of any nature that may derive from a lack of veracity, accuracy, exhaustiveness, and/or up-to-date nature of the content.

The company is fully compliant with law 34/2002 of 11 July on Information Society Services and Electronic Commerce (LSSI-CE) and GDPR (679/2016).

The company reserves the right to modify the General Terms and Conditions of Use of the website at any time, as well as any other General or Specific Terms and Conditions, Regulations for Use, Instructions, or notices that are applicable. Likewise, the company reserves the right to suspend, interrupt, or cease operations of the website at any time. Consequently, the user must carefully read this document in its entirety each time they set out to use the website, since it may undergo modifications. All natural or legal persons residing or domiciled in other countries within the European Union or outside the European Union must ensure that they are permitted to access and use the website and/or its content by their own laws.

In any case, if a User who does not meet the requirement of residing in Spain accesses and uses the website, it shall be understood that they did so under their sole responsibility, releasing the company from all liability, as far as applicable laws permit.

The purpose of these General Terms and Conditions is to regulate the terms and conditions of use of the website within which they are contained, which shall be subject to the terms and conditions that are explicitly laid out at all times and can be accessed from this page.



Any person accessing this website assumes the role of user, undertaking to observe and strictly comply with the provisions herein, as well as any other legal provision that may be applicable.

The company is exempt from any liability with regard to the information published on its website and due to unavailability (outage) of the website. The company undertakes to carry out routine technical maintenance. Furthermore, the company reserves the right to modify any type of information posted on the website, without having to provide prior notification or inform users of the aforementioned obligations, with publication on the provider’s website being understood to be sufficient.

The company does not guarantee the absence of viruses or other elements that could cause harm to digital systems, electronic documents, or files of users of this website. Therefore, the company does not take responsibility for any damages that could arise from these causes.
The company does not take responsibility for any misuse of the website by the user.
This Legal Notice is only applicable to the information collected through the company’s website.
The company is not obliged to and does not control how Users use the Portal and the Content. In particular, the company does not guarantee that the Users use the Portal and the Content in compliance with this Legal Notice, nor that they do so diligently and prudently. Similarly, the company is not obliged to and does not verify the identity of the Users, nor does it verify the veracity, validity, exhaustiveness, and/or authenticity of the data that the Users provide about themselves.


This website and the content contained therein are protected by current intellectual property laws.

It is prohibited to modify, copy, reproduce, download, transfer, distribute, or transform the content of the Portal without authorisation of the holder of the relevant rights or without being permitted to do so by law. In no case does accessing the website imply that the users acquire property rights of the company. Prohibition regarding its use without the company’s consent is implied.

At no time, unless explicitly stated otherwise, does accessing or using the Portal and/or its content confer to the user any rights regarding brands, logos, and/or distinctive signs contained therein that are protected by Law.

The User undertakes to use the content made available to Users on the Portal, which includes but is not limited to texts, photographs, graphics, images, icons, technology, and any other audiovisual or sound content there may be, as well as their graphic design and source codes (hereinafter, the “Content”), in compliance with the law, this Legal Notice, and all other notices, regulations for use, and instructions made available, as well as in compliance with moral standards and generally accepted good practices and public order. In particular, the User undertakes to refrain from:

a) Reproducing, copying, distributing, making available or in any other way publicly communicating, transforming or modifying the Content, unless the user has the authorisation of the holder of the corresponding rights or it is legally permitted.

b) Delete, manipulate or alter in any way the copyright or other identifying information that are the exclusive rights of the company or of its owners, of the digital fingerprints and/or identifiers, or of any other technical means established for their recognition.

The User must refrain from obtaining, or trying to obtain, the Content through the use of means or processes different from those that have been made available to them for this purpose or that have been indicated as such on the website where the Content is located, or, in general, from those that are typically used on the internet for these purposes, as long as they pose no risk of damaging or disabling the Portal, the Services, and/or the Content.


The company makes every effort to guarantee the best browsing conditions on this website. To optimally view this website it is recommended that the user have an up-to-date version of their browser. To correctly view the website, a Responsive device resolution is recommended.

The company does not guarantee that access to this website shall not be interrupted or that it is free from errors. Likewise, it does not take responsibility for the aforementioned situations. Under no circumstances shall the company be liable for any kind of damage that may arise from accessing or using this website.

Minors must obtain authorisation from their parents, guardians, or legally authorised representatives before using the services offered on this website, since they are considered responsible for the actions of minors in their care.

This website may contain links to external pages for which the company does not take responsibility under any circumstances. Likewise, the company does not take responsibility for the content of or any other aspect related to the aforementioned pages or the access thereto.


In accordance with the provisions of Organic Law 3/2018 on Personal Data Protection, the company wishes to inform users of the website of the following:

– Personal data provided to the company when using the services of the website will be added to files under the ownership thereof, in order to be able to offer the requested services and the required information.

– The company informs the users that the files are adapted to the provisions of the relevant laws and that it has adopted the technical and organisational measures necessary to guarantee the security of the personal data in the files, in order to prevent their alteration, loss, processing, or unauthorised access, taking into account the state of technology, the nature of the data, and the risks to which they are exposed.

By means of this notice, the company informs the users of the website, in accordance with article 5 of Organic Law 3/2018 of 5 December 2018 on Personal Data Protection (hereinafter LOPD-GDD) and the GDPR, about its personal data protection policy. This is so that the users can decide expressly, freely, and voluntarily whether they wish to provide “The provider” with the personal data requested on the website for its proper use and functioning (or email messages) and which are collected via a third party (hosting company) that provides its services to “The provider”. Users are also hereby informed of the inclusion of their personal data, which the user provides voluntarily and which include but are not limited to the types described below, in a file that is duly registered in the General Data Protection Registry and whose owner and responsible party is the company. The company automatically processes the data as per the specific purposes and other provisions established in this privacy policy, for which the user provides us with their explicit and unequivocal consent. Our servers are located in Spain. Therefore, upon providing us with their personal data, the user consents to their transfer and subsequent processing on our servers. We collect and store the following types of personal data in files:

  • The user’s email address.
  • If provided voluntarily, images, videos, etc… telephone number or other attachments to the communication.
  • Other digital record data, such as the IP address.

Data collection and foreseen uses. Personal data may be collected through filling in different forms, such as publication, sign-up, contact, or suggestion forms, or through direct emails. These data shall be used to process the user’s request and to provide them with support services and useful information. Provision of the data is voluntary, however refusal to provide these data could lead to the non-provision of the services or any of the operations established in this portal. Therefore, the purpose of collecting this data is to properly manage the relationship between the owner of the portal and the user or use of the portal. Likewise, we can also send the user information of interest via email. The purpose of filing other data, such as the user’s IP address, is to control the proper use of the website, standard information of the web server log, and approximate geolocation to prevent scams. Its purpose is also to prevent improper or fraudulent use by the users of the portal, allowing the company to collaborate with the competent authorities if so required. Access to our websites may imply the use of cookies or other similar systems to improve how the portal is managed. As per the most commonly used browsers, the user has the option to refuse or delete the cookies if they so wish. However, in this case, the proper functioning of some of the portal’s features is not guaranteed. The effective transfer of the data takes place when the user sends us an email, or when they fill in and send one of the forms via the website. The requested data are those that are appropriate, relevant, and not excessive in relation to THE PROVIDER’S specific, explicit, and legitimate scope, purposes, and services. The user must fill in the forms with true, accurate, complete, and up-to-date data, taking responsibility for any damage that could arise from filling in the form with data that is false, inaccurate, incomplete, or not up to date.

– The exercise of the rights of access, rectification, cancellation, objection, data portability, limitation, or erasure (“the right to be forgotten”) concerning the user’s personal data is guaranteed, by notifying it in writing to the company’s address at: Av. Jesús Navarro Jover nº 19 de Novelda (Alicante)-Spain. Post Code: 03660 or via email:

The user shall bear sole responsibility for the veracity of the data provided to the company and guarantees that they have obtained third-party consent in the cases laid out in the Legal Notice of the website and in this Privacy Policy.

– Browsing the website leaves a record of the date and time of the last visit, the content design chosen by the user during their first visit to our website, security elements involved in controlling access to restricted areas, the IP address assigned by their internet service provider, and the domain name from which they accessed the website. These data shall only be used in order to create a statistical report for the website.

Anti-spam policy

Thecompany herby declares that it is against sending unsolicited commercial communications and any type of “spam”, and also hereby declares that it is engaged in combatting abusive practices such as this.

Therefore, the provider hereby guarantees the user that, under no circumstances, shall the personal data collected on the website be given, shared, transferred or sold to any third party.

Consent to process the user’s personal data

Within the scope of its activities, offers users the option to register in order to send them email communications, writing comments on the blog, and send messages via the contact form.

By subscribing to the blog, writing comments, or using the contact form, the user will be giving their express consent to the processing of the personal data provided in accordance with the provisions of the LOPD-GDD. The user may exercise their rights pursuant to the terms set forth in the LOPD-GDD.

These actions also imply the user’s express consent to the international transfer of data in accordance with the LOPD-GDD due to the physical location of the facilities of the aforementioned providers.

The personal data requested in these activities shall be included in a file to communicate news relating to the website, with the provider acting as the party responsible for the file. The fields marked with an asterisk must be filled in, and, if these data are not provided, it will not be possible to fulfil the purpose expressed. The user is also hereby informed of the possibility of exercising the rights indicated in the section on user rights.



Address: Av. Jesús Navarro Jover nº 19. Novelda (Alicante)-Spain.

Post Code: 03660.

Telephone number: (+34) 965600282.

Email address:


PURPOSE. At SUCESORES DE BLAS PALOMARES S.L. (“AZAFRANES LA LLAVE”), we process the information provided by interested parties with the purpose of managing the information of the Customer, Employees, Users, and Providers.

These data will be stored as long as the interested party does not request their erasure, or as long as the contract is valid. In any case, the data will not be stored for more than 5 years.

AUTHENTICATION. To collect express and voluntary Consent from the Interested Party.

RECIPIENTS. Any data communicated by SUCESORES DE BLAS PALOMARES S.L. (“AZAFRANES LA LLAVE”) to other parties shall be for internal administrative purposes, including the processing of personal data belonging to Customers, Users, and Providers. Data shall not be transferred to third parties, except where there is a legal obligation to do so.

RIGHTS. The interested party has the right to Access, Rectify inaccurate data, and Erase any data that is no longer necessary, as well as other rights, as detailed in the additional information section.

The interested party also has the right to request the limitation of the processing of their data, in which case we will only store said data for the exercise or defence of claims.

They can also object to the processing of their data in certain circumstances and for reasons related to their particular situation.

ADDITIONAL INFORMATION. Additional and detailed information about Data Protection on our website can be found at:


The terms and conditions that govern this website, as well as any relationships that may arise, are protected and subject to Spanish law. To resolve any kind of argument, dispute, or discrepancy that may arise between the user and the company concerning the use of this website, they shall be submitted to mediation. In the absence of mediation, they shall be submitted to arbitration and/or to the Courts and Tribunals of the city where the services are provided (Spain).

In accordance with EU no. 524/2013 of the European Parliament and the Council of 21 May 2013 regarding online dispute resolution for consumer disputes, this company is in the position to assist consumers, customers, and users in this online resolution:
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