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Sucesores de Blas Palomares was established in 1911, then, in the first half of the 20th Century, “La Llave” was registered, which is now the company’s most emblematic brand.

+34 965 600 282

Privacy Policy

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Registered office: Av/ Jesús Navarro Jover nº 19 de Novelda (Alicante)-Spain. Post Code: 03.660.

TAX ID: B-53110532.

Telephone number: (+34) 965600282 / Fax: (+34) 965600252

Email address:

Domain name:

In accordance with the provisions of Organic Law 3/2018 on Personal Data Protection (LOPD) and its development regulations, as well as the European GDPR 2016/679, the website’s responsible party, in accordance with the provisions of LOPD-GDD, informs all users of the website who provide or will provide their personal data that they will be added to a file belonging to SUCESORES DE BLAS PALOMARES S.L.


PURPOSE. To process the Information of Users, Customers, Providers, and Commercial Prospects.

AUTHENTICATION. To collect the Consent of the Interested Party.

RECIPIENTS. Data shall not be transferred to third parties, except where there is a legal obligation to do so.

RIGHTS. The right of access, rectification and erasure, as well as other rights set out in the additional information. By ticking the checkbox, users expressly, freely, and unequivocally agree to the processing of their personal data by the provider for the following purposes:

To send commercial marketing communications by email, fax, SMS, MMS, social communities or any other electronic or physical means, present or future, that enables the sending of commercial communications. These commercial communications shall be related to products or services offered by the provider, as well as by any collaborators or partners with whom an agreement has been reached regarding commercial promotion among its customers. In this case, the third parties will never have access to personal data. In all cases, the commercial communications shall be carried out by the provider and shall be associated with products and services related with the sector of the provider.

  • To conduct statistical studies.
  • To process orders, requests, or any type of petition submitted by the user through any of the contact forms made available to the user on the company’s website.
  • To send the website’s newsletter.

The provider informs and expressly guarantees to users that their personal data shall not be transferred to third-party companies under any circumstances. If any kind of personal data transfer were intended, express, informed, and unequivocal consent would be requested from the owners of said data prior to the transfer.

All data requested through the website are mandatory, as they are necessary to provide an optimal service to the user. In the event that not all the data are provided, the provider does not guarantee that the information and services provided will be entirely tailored to the user’s needs.

At all times, the provider guarantees that the user can exercise their rights of access, rectification, cancellation, information, and objection, in accordance with the provisions of current legislation. To this end, in accordance with the provisions of Organic Law 3/2018 on Personal Data Protection (LOPD) and GDPR 2016/679, the user may exercise their rights by sending an explicit request, along with a copy of their National ID document, by the following means:

  • Email address:
  • Telephone number/Fax: (+34) 965600282.
  • Postal address: Av/ Jesús Navarro Jover nº 19 de Novelda (Alicante)-Spain. Post Code: 03660.

Likewise, the user may unsubscribe from any of the subscription services provided by clicking on the “unsubscribe” button in all emails sent out by the provider.

Similarly, the provider has adopted all the technical and organisational measures necessary to guarantee the security and integrity of the personal data it processes, as well as to prevent their loss, alteration, and/or access thereto by unauthorised third parties.

Use of Cookies and the activity file

  • The provider itself or a third-party contracted to provide analytics services may use cookies when a user browses the website. Cookies are files sent to the browser by means of a web server in order to record the user’s activities while they browse.
  • The cookies used by the website are only associated with an anonymous user and their computer. The cookies themselves do not provide the user’s personal data.
  • Through the use of cookies, it is also possible that the server on which the website is hosted may recognise the web browser used by the user. This is with the purpose of ensuring that browsing is as simple as possible, allowing, for example, for access of previously registered users to the areas, services, promotions or competitions reserved exclusively for the latter, without needing to register upon each visit. They are also used to measure the audience and traffic parameters as well as to monitor the progress and number of entries.
  • The user may configure their browser so that they are alerted to the receipt of cookies and in order to prevent their installation on the device. Please consult your browser’s instructions and manuals for more information.
  • To use the website, it is not necessary for the user to allow the installation of cookies sent by the website or by the third party acting in its name. This being said, it may be necessary for the user to log in for every service whose provision requires prior registration or login.
  • The cookies used on this website are, in any case, of a temporary nature. Their sole purpose is to make subsequent transmission more efficient. Under no circumstances will cookies be used to collect personal information.
  • For more information, you may review the section about COOKIE POLICIES on the website.
  • IP ADDRESSES. The website’s servers can automatically detect the user’s IP address and domain name. An IP address is a number automatically assigned to a computer when it connects to the internet. All this information is recorded in the server’s duly registered activity file, which allows for the subsequent processing of data in order to obtain strictly statistical measurements that make it possible to find out the number of page views, visits made to the web services, the order of visits and the point of access, etc.
  • SECURITY. The website employs industry-standard information security techniques, such as firewalls, access control systems and cryptographic mechanisms, all with the aim of preventing unauthorised access to information. To this end, the user/customer accepts that the provider will gather data for the purposes of the corresponding authentication for the access control systems.
  • All contracting processes or processes that involve entering personal data.
  • Sensitive data (health, ideology, etc.) will always be transmitted via secure communication protocols, to prevent any third party from accessing the information transmitted electronically.

By ticking the checkbox on the CONTACT FORM on this Website, you recognise that you are over the age of 18 YEARS and give your explicit and voluntary consent for SUCESORES DE BLAS PALOMARES S.L. to use the data provided by you for this specific purpose. The company undertakes to process the personal data provided in a confidential manner and to not communicate or transfer said information to third parties.

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